words matter – make yours count
13th November is World Kindness Day. How cool is that? A day to focus our attention on generous thoughts and actions to ourselves and others. It’s late in the day as I write this, as I’ve just got back from holidaying in Madeira (gorgeous island, beautiful flowers and sunsets, though don’t recommend tackling all the …
We’ve recently been discussing writing blocks over in The Copy Kitchen (come and join us and get involved!). And one of the biggies that came up was how to get started on your blog post – how to get the ball rolling once you’ve decided you have something to share. So this is for you …
I care about values more than analytics. There, I said it. In the past I’ve felt so nervous about saying that – like I’m not a proper copywriter if I don’t abide by the formulas and the rules and the numbers. Here’s what I believe. I believe formulas and rules have their place – they …
I’m having a bit of a reflective moment with Red Tree Writing. It’s grown and evolved and rambled over the past nearly two years, and it feels like time to pause and take stock. Part of the taking stock is about looking at what I offer and how I offer it. I have ideas, plans, …
Yes. It can. Or, at least, it can be too clever. I love writing – I feel so lucky to do it for a living. In my old job, on occasion I’ve lingered in my ‘sent’ folder over a beautifully crafted email (I know, I know. Not healthy. Or productive). Writing’s what I do when I want to …