a red tree
Want to sound professional on your blog?
Lessons from running

Comments (8)

  1. Lucy Pembayun
    October 14, 2017 Reply

    Sticking with the tree theme, LEaF came to me in a moment of inspiration. I had been trying to come up with a name for a month or so but nothing felt right. Then LEaF popped into my head. It is a word I have always had a strong connection with. When I was younger, I used to use it in place of swear words – leafin’ awesome. When it came to me, it just felt right; like the name had been there all along. Fittingly, it contains an acronym that applies to my translation business now: Language Expertise and Finesse – but that was an afterthought really. I just love the word leaf, on every level!

    1. Gayle
      October 15, 2017 Reply

      I love it when things just make sense and reveal themselves like that! And another tree-named business! Thank you for sharing.

    2. alison taylor
      November 18, 2017 Reply

      love that story Gayle. My business is fiegroup. Similarly to you Fie is my daughter Fiona and she will inherit the business. Also fie stands for Fun, Integrity and Empathy which are the key words in our mission statement.

      1. Gayle
        November 20, 2017 Reply

        Thanks for sharing Alison! I love your business values, and how wonderful you get to showcase them in your business name. x

  2. Paula Goude
    October 16, 2017 Reply

    We’re RockRiver Expeditions. We needed to convey our broader offering – not just hiking or climbing but kayaking and canoeing too. I didn’t realise that Rock River was an actual place until sometime later…it’s on my list to visit obviously! And then we realised that RockRiver is also a big gun supplier in America…not so good! But hopefully our tone of voice and imagery is different enough that people can separate us from that. Fingers crossed our business will be well known enough in years to come that it dwarfs the other associations. 😉

    1. Gayle
      October 16, 2017 Reply

      Absolutely – brand is so much more than a name isn’t it! And it conveys what you stand for beautifully. Thanks for sharing!

  3. Joanne
    October 16, 2017 Reply

    Beautifully written and interesting! X

    1. Gayle
      October 16, 2017 Reply

      Thanks Joanne! x

Leave Comment