The first Writing Retreat at Home allows us to break and gather. Here’s how.
‘Break’ and ‘gather’ – what do they mean to you?
Blog
What does ‘space’ have to do with writing?
Life is busy. Life offers us so much – it is noisy. Ideas, services, products compete for our attention. Even the things or people we love can feel demanding. We only have so much time and energy to go round. A day assaulted by the thoughts, feelings and offers of others leaves us drained and …
Wordspill – or why your business needs you to journal
Since the pandemic hit the UK I’ve not been minded to write about copy and content much at all. I have some great clients, and feel lucky that while some work has been cancelled (the beloved writing retreats, sob), and other projects put on hold or sailed away, I’ve met some spine-tingly good people who …
13 ways to be kind to your writing self
13th November is World Kindness Day. How cool is that? A day to focus our attention on generous thoughts and actions to ourselves and others. It’s late in the day as I write this, as I’ve just got back from holidaying in Madeira (gorgeous island, beautiful flowers and sunsets, though don’t recommend tackling all the …
38 things to be thankful for
At about 3pm today I realised it was my half birthday. As in, six months since my last birthday. I’d been yearning to be outside all day, so took myself off in celebration to walk by the river. And then to a cafe to eat cake. It got me thinking – birthdays and anniversaries are …
5 ways to start your blog post
We’ve recently been discussing writing blocks over in The Copy Kitchen (come and join us and get involved!). And one of the biggies that came up was how to get started on your blog post – how to get the ball rolling once you’ve decided you have something to share. So this is for you …
Does your copy have this essential quality?
There are SO many tips, tricks and formulas to writing copy. It’s exhausting. And I’m just not into it. I’m not out to trick people, or to learn ways to get them to buy from me through some secret cleverness. I’m not saying doing what works isn’t important. I’m saying it doesn’t have to come …
How to uncover your true values
I care about values more than analytics. There, I said it. In the past I’ve felt so nervous about saying that – like I’m not a proper copywriter if I don’t abide by the formulas and the rules and the numbers. Here’s what I believe. I believe formulas and rules have their place – they …
Be shameless in business
I find it funny how the word ‘shameless’ either conjures images of that Channel 4 series, or someone who’s shockingly brazen. As in “Did you see her shameless plug for her business at the event yesterday?”. Yet shame is one of our most crippling conditions. Feeling shame makes us want to curl up and hide. …
Want to write copy that connects? Ask these five questions.
The sun is shining at last! Is finally spring on its way? This is a short little blog on copy I’ve been meaning to post for some time, and this sunny, end of week energy has finally prodded me into action. I’m all about compassionate copywriting. The point of compassionate copy is kindness. And as …