Tag: mindset

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How to uncover your true values

picking your values can feel a bit like picking sweets. Try this instead.

I care about values more than analytics. There, I said it. In the past I’ve felt so nervous about saying that – like I’m not a proper copywriter if I don’t abide by the formulas and the rules and the numbers. Here’s what I believe. I believe formulas and rules have their place – they …