Category: Uncategorized


How to write an awesome ‘how to’ blog

'how to' blog posts are magic spells for you and your reader. Find out how to write them in this post.

So we’ve talked about why to blog, and we’ve talked about making it easy to read. But, when you’re sitting there looking at a blank screen, what in the world do you write about? It will depend on your purpose. If you’re looking to promote a product or service, you’ll have a blog-writing campaign around …


Business blogging tips: blog on purpose

blogging with purpose: tips to get your blog started the way you want

Lately I’ve been talking to people who are either just setting up, or have been in business a while and want to start a blog. This is music to my ears. Blogs are beautiful, potent forces for good: good for your business, your readers, your writing. Getting started, then. Your first move is to think …


Writing copy? Do these things to connect and sell

5 tips for getting started on your blog post

I don’t think it’s always necessary to get hung up on the correct terminology. Much more important to be clear in what you’re saying than worry about fancy words. But a few people have asked me the same question recently. They want to know what ‘copy’ is. They know it’s about writing for business – …


What’s hot and what’s not in 2018

writing planning

Like many small business owners I’m using January to reflect and plan (and do my tax return at the last minute). I’m someone who loves reflection time. In fact, it can be a bit of a weakness. I can spend so much time reflecting and mulling and planning that I forever put off the doing. …


How the Gayle got her business name

a red tree

I’m having a bit of a reflective moment with Red Tree Writing. It’s grown and evolved and rambled over the past nearly two years, and it feels like time to pause and take stock. Part of the taking stock is about looking at what I offer and how I offer it. I have ideas, plans, …


Want to sound professional on your blog?

two red leather boots

It’s Autumn! Season of scarves, boots, leaves and mugs of steaming drinks. And time to harvest all that summer energy, for me at least. One of the conversations that’s been showing up on repeat of late is around ‘being professional’. What that means and what it doesn’t. Many people I’ve spoken to put off writing …