Doing work you love is a total gift. Except for the bit where you never switch off, feel completely overwhelmed and can’t see the wood for the trees.


It’s easy to take things for granted – to assume everyone else gets it and why it’s so important.

It’s easy to rely on trusted clients and contacts and forget that other people need to know about what you do too, if you want to make a bigger difference.

And sometimes there’s just not the time to think about what you want to get across, never mind put virtual pen to paper.

When you hire a writer, you don’t just want someone who turns out nicely phrased copy. You want someone who gets you and what you’re about.

Someone who will take the time to understand what you stand for, why it matters, and who needs to know about it. Someone who will be a total, confidential ally, but be distant enough to provide a fresh perspective and, perhaps, ask some challenging questions. Someone who will really, truly listen.

You want someone you can trust. Someone who’s got your back, and who will send you links and ideas on a Sunday just because they’ve seen them and thought of you. They’re invested in what you’re about and they want to see you succeed.

That’s how I work. I don’t work with a tonne of clients. I work with people who pour their heart and soul into what they do, and I become an offsite part of your team, for as long as you need it. I research, I mull, I give it my all.

I am not a churner-outer of work. There are writers like that, and there are clients who love and need them for their speed and efficiency. I go deeper. When I’m working on a project there’s always a little gas hob on in my head somewhere, working away on that particular project.

I became a freelance writer when I realised I was slowly ossifying in my management job. I had a bit of a lightbulb moment after my children were born (is that ever the cliché… but it was true for me. I got a wake up call about what’s important in life, and what’s not). Doing what you love and doing it well is important.

What I love is developing deep working relationships with people who know that what they’re doing is A Good Thing. And I love helping them get their good things to more people. So I reflect your business back to you, in ways that are honest, and yet more sparkly and powerful than you realise. I find the story, the essence, your USP. I’m like a USP-hunter and proclaimer!

I get my kicks from sorting and clarifying ideas, messages, big themes and getting stuck in to writing stuff with substance – whether that’s a meaty incentive, a book, a killer LinkedIn profile or a series of short and sweet blogs with a powerful message.

And these are some values I hold dear:

  • We matter. Our time and money matters. Let’s spend it doing what’s important – do more of what makes you and others happy. Make your work and your actions a vote for the sort of world you want to see.
  • It’s ok to do things differently. There are 7.4 billion ways to be normal. (And there are plenty of people just like you who are waiting for you to get out there and connect with them).
  • The exciting stuff happens on the edge. That doesn’t mean jumping off a cliff everyday, but it does mean exploring new networks, ways of working, making connections, building bridges. Learning all the time.

If some of that hits your high notes too – get in touch! I’d love to talk more.